Tom Biedenharn's new business cards contain a recruiting message: "Dayton Patented. Originals Wanted."
The cards are a reminder that the city was once a place of innovation and is again serious about recruiting such talent, says Biedenharn, Dayton's public affairs manager.
The article isn't a fluff bit. There's some valid critiquing going on (emphasis mine):
But with so many cities claiming to be a unique and fun place to be, most destination campaigns fail, as advertising without substance is inevitably wont to do, Levine says. Cities often neglect to mobilize the community into adopting the spirit of the campaign or fail to target the right audience, he says. "It makes no sense for a small town to market to Australia."
So I think our mission, as the people who live and work in the Miami Valley, is clear.
Get behind our city and region. Show off what's good about it, and fix the things that aren't.
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